We make your story real — not just aspirational.

A business story isn't just messaging. It's behavior over time.

Why stories fall apart.
When reach outpaces alignment, momentum slows.
As organizations evolve, complexity increases. Priorities multiply. Teams work hard, but not always in the same direction. Strategy remains clear at the top while execution becomes inconsistent across the organization.

This isn’t a failure of vision. It's not a failure of strategy. It’s usually a structural problem:
- Decision pathways aren’t clear
- Incentives conflict with stated values
- Teams lack shared priorities
- Execution systems haven’t kept up with growth
Without alignment, strong strategies become missed opportunities. And that's where the story you are telling is no longer the reality your customer experiences.
See how we help
See how we help
Keep your story together.
Turn your intentions into an operating reality.
Our work focuses on the organizational conditions that allow strategy and values to translate into consistent action.

We partner with leadership teams to:
- Clarify strategic priorities
- Align organizational structure and decision-making
- Strengthen leadership capability
- Improve how value is delivered to customers
We don’t operate as outside advisors. We embed alongside teams to design, implement, and refine systems until they work under real conditions.

Because strategy only matters when it holds up in practice.
See how we help
See how we help
How we work together
Workshops
Intensive, outcome-driven sessions led by our team to help you make key decisions, align stakeholders, or define strategic direction.
Duration: 1-3 Days
Purpose: Rapid alignment and clarity on a specific topic or outcome

Types of Workshops Offered:

  • Vision, Mission, and Values
  • Maturity Adoption
  • Change Management
  • Developing a Leadership Culture
Project Engagements
We lead your team to design and implement solutions that are customized to target organizational needs and drive measurable results.
Duration: 1+ Month/s
Purpose: Focused execution on a defined initiative with clear deliverables

Example Project Engagements:

  • Customer Experience
  • Organizational Design
  • Customer Journey Mapping
  • Employee Journey Mapping
Fractional Strategy Office
Our experienced executives serve in part-time leadership roles to guide transformation, build capability, and oversee execution.
Duration: 12 Month Minimum
Purpose: Ongoing leadership and strategic oversight without full-time cost

Strategy Office Makeup:

  • Chief Strategy Officer
  • Finance
  • Operations
  • Administrative
Looking for an investor/partner?
We deploy years of experience maturing and scaling organizations into your qualified business in exchange for equity.
Apply for Partnership
Apply for Partnership
So what changes when our work lands?
Here's what to expect in your organization when you start focusing on making the story real.
Clarity
Clients leave with a shared understanding of what matters most, not just at the leadership level but across the organization. Work becomes guided by priorities rather than urgency, making tradeoffs easier and reducing the churn that comes from shifting direction.
Confidence
Decision-making becomes more fluid because roles, authority, and criteria are clearer. Leaders and teams spend less time revisiting the same questions and more time moving forward with confidence that decisions reflect the organization’s strategy and values.
Alignment
What leaders intend begins to show up consistently in how teams operate. Strategy translates more directly into day-to-day choices, trust increases across levels of the organization, and the gap between vision and execution steadily narrows.
Less friction
Work feels more straightforward because structure supports it. Accountability becomes clearer, duplication decreases, and teams spend less energy navigating internal complexity and more energy delivering meaningful outcomes.
Sustainable
Change stops feeling like a series of disconnected initiatives and starts to feel like steady forward motion. Improvements build on each other, teams develop stronger operating habits, and leaders gain confidence that progress will continue beyond any single engagement.
Consistent
Most importantly, there is greater consistency between what the business says it stands for and how it behaves. Values are reinforced by decisions, promises are supported by delivery, and the organization earns credibility because its story holds up under real conditions.

How we work.

We prefer partnerships, not endless binders.
Engagements may include focused workshops, longer-term project partnerships, or embedded fractional leadership support — always tailored to what the organization actually needs.
1.
We listen first to understand context and constraints that are impacting the organization.
2.
We work directly with leadership teams to set course for where the organization needs to go.
3.
We adapt the engagement for true needs not artifacts as we learn more.
4.
We stay focused on outcomes, accountability, and training so your teams are prepared when we leave.
The story so far...
We have deep expertise across sectors that demand excellence.
2010
Breaking Grund
After 10 years of scaling to $100m, our founder realized the carnage he had left behind in the process. Som
2013
Code meets craft
As client demands evolved beyond traditional design, Andersen expanded into full-service digital development. The acquisition of a boutique development studio in Amsterdam brought technical excellence in-house.
2015
London Calling
Opening the London studio marked a turning point, bringing Andersen into one of the world's most dynamic creative markets. This expansion attracted global clients and diverse talent, accelerating the agency's evolution.
2018
Breaking patterns
The launch of Andersen Labs formalized the agency's commitment to emerging technologies. This dedicated R&D unit began exploring the intersection of design and artificial intelligence.
2021
No Borders
Strategic expansion into key markets - Barcelona, Munich, and Toronto - positioned Andersen to better serve an increasingly international client base. These studios brought fresh perspectives and deeper cultural insights to the agency's work.
2024
Beyond horizons
The integration of advanced AI capabilities across all service offerings signals Andersen's continued evolution. What started as a commitment to crafting thoughtful digital experiences has evolved into a global practice.
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FAQ's
What types of companies do you work with?
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We typically work with growth-stage or legacy businesses in industrial, consumer goods, services, and tech-enabled sectors that are navigating inflection points such as expansion, leadership transitions, or strategic pivots. Our experience is cross-industry and that experience has shown time and again that our operating principles span business contexts.

We’re prepared to jump into the unknown and our track record proves our ability to adapt to new industries.
Do you offer tailored solutions?
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We don’t believe in one-size-fits-all solutions. Every engagement starts with understanding your unique context—your culture, leadership style, capacity for change, and current stage of maturity.Rather than apply a fixed playbook, we co-design the right approach with your team.

That might mean adjusting the pace of delivery, involving different stakeholders, or focusing first on foundational gaps before advancing broader initiatives.

Our goal is always the same: build practical solutions that fit your organization, strengthen internal ownership, and produce results that last beyond our involvement.
When is it the right time to engage with Novel Work Co.?
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The right time is often when the path forward feels unclear—or when you’re working hard, but progress isn't matching the effort.Our clients typically engage us at key inflection points, such as:
Planning for growth and needing strategic clarity or operating structure
Experiencing growing pains, like team misalignment or inconsistent service delivery
Shifting leadership, whether through succession, expansion, or reorganization
Launching new initiatives and needing support to execute with focus and accountability
Looking to mature their business systems, roles, or decision-making processesIf your organization is entering a new chapter—or feels stuck in the current one—we help you define a clear direction and build the structure and culture to sustain it.
How do your services support instead of replace internal teams?
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We’re here to amplify, not displace. Our role is to strengthen internal capabilities—not take them over.

We work alongside your teams to bring clarity, structure, and momentum to complex challenges. That might mean guiding a strategic initiative, facilitating alignment across departments, or filling a temporary leadership gap. But in every case, we focus on building ownership within your organization.

Our deliverables are designed to be actionable by your team, and we equip your leaders with the tools, frameworks, and confidence to sustain progress long after our engagement ends.In short, we help your people succeed—not step into their shoes.
What results can we expect when working with you?
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Our clients typically see outcomes that go beyond a single deliverable. By working with Novel Work Co., you can expect:
Improved strategic clarity – Clearer priorities, better decision-making, and alignment on where you're going and why
Stronger cross-functional alignment – Less friction between teams, clearer roles, and smoother execution
Faster project momentum – Initiatives move from stalled or scattered to structured and completed
Reduced leadership burden – We help carry the load so your executive team can focus on what matters most
Increased organizational maturity – Systems, roles, and processes evolve to support sustained growth

Every engagement is designed to deliver both immediate traction and long-term value—so your team can keep progressing after we're gone.
How are you different than other consultancies or fractional service providers?
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We’re not here to deliver a report and walk away. Novel Work Co. is built for leaders who want to make real progress—not just plan for it.

Here’s what sets us apart:
Deep Partnership: We embed alongside your team, not above it. We co-create solutions that make sense for your people, culture, and constraints.
Execution + Strategy: We bridge the gap between vision and reality. Whether facilitating a workshop or serving as a fractional executive, we help you move from idea to impact.
Tailored Approach: No rigid playbooks. Every engagement adapts to your stage of growth, leadership style, and priorities.
Sustained Value: We build capacity—not dependency. Our goal is to leave your team stronger, more aligned, and better equipped to carry the work forward.
Integrity & Clarity: We’re direct, thoughtful partners who prioritize what works—not just what sounds good in a slide deck.

Clients choose us because they’re ready for change—and they want a partner who’s ready to do the work alongside them.
How quickly can we start?
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Most engagements begin with our Holistic Maturity Model (HMM) assessment, which evaluates your business across 65 core attributes of businesses—from strategic clarity and leadership alignment to systems, roles, and customer experience.

The HMM can typically be scheduled within a few days of initial contact and provides a clear starting point for focused, high-impact work.

After the assessment, timelines vary based on engagement type:
Workshop Facilitation: Launched within 2–3 weeks, with pre-session alignment guided by your HMM results
Project Delivery: Begins within 3–4 weeks, following scoping informed by the assessment
Fractional Executive & Retained Advisory: Start with a 30–60 day onboarding period, grounded in the HMM findings to tailor leadership involvement and priorities.

The HMM ensures every engagement starts with clarity—not guesswork.
What level of time committment is expected from our team?
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We work hard to respect your team’s time and capacity. The level of involvement varies by engagement type:
Workshop Facilitation:
Involves brief pre-work and 1–3 days of focused participation from key stakeholders. We handle the planning, design, and facilitation—your team brings the insight and alignment.

Project Delivery:
Requires weekly check-ins and subject matter input from relevant leaders and staff. We lead execution, but your team’s engagement is key to shaping solutions that stick.

Fractional Executive:
Involves ongoing collaboration with leadership and selected teams, typically across 1–2 standing meetings per week, plus ad hoc coordination. We operate as part of your leadership rhythm—not a separate track.

Retained Advisory:
Involves monthly or quarterly strategic check-ins with your executive team. These sessions are concise but high-leverage, focused on navigating priorities and sustaining progress.

Across all models, we tailor the cadence and touchpoints to fit your structure and minimize disruption—while still delivering traction.
Do you offer custom engagements?
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Yes—we frequently tailor engagements to fit the unique needs of each client. While our four core models (Workshop Facilitation, Project Delivery, Fractional Executive, and Retained Advisory) provide a clear structure, many of our partnerships blend elements from multiple models.
For example:
- A Fractional Executive engagement may include an initial Workshop to align stakeholders
- A Project Delivery effort might transition into Retained Advisory for long-term momentum
- A company undergoing major change might combine Fractional leadership with targeted Project support to build capability while advancing critical initiatives

Every engagement is designed around your goals, your team’s capacity, and the timing that makes sense for your business.

If you're not sure what you need, we’ll help you figure it out—starting with a conversation and (often) our Holistic Maturity Model assessment.
What happens after an egagement or workshop ends?
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We don’t disappear when the session ends or the deliverable is handed off.

At the close of every engagement, we ensure your team is equipped to carry the work forward through:
Clear documentation – Action plans, decision frameworks, and tools tailored to your team’s ongoing use
Ownership handoff – Alignment sessions with internal leaders to transition responsibility and maintain momentum
Advisory transitions – For clients who want continued support, we often shift into retained advisory or fractional involvement to guide implementation and ensure follow-through
Reflection and recalibration – We review what worked, what’s next, and where continued support (if any) adds the most value.

Our goal is always to build capability—not dependency—so your organization continues to grow long after the engagement ends.
What we value
Truth over polish
We focus on work that holds up under real conditions.
50+
Years of experience
Outcome, not output
Our success is measured by what changes, not by what’s delivered.
100%
Referral rate
Aligned action
Strategy and structure must produce the same story.
1
Goal - your vision of success
Maturity
We build internal capability, not dependency.
65
Organizational attributes measured for maturity
Why we work
Novel Work Co. was founded on a simple observation: many organizations know what they want to stand for, but few are structured to support it.

We saw strategies stall, cultures drift, and strong intentions lose momentum — not because leaders lacked vision, but because systems hadn’t evolved alongside growth.

Our work closes that gap.
Jared Kinchen
Founder & CEO
Let’s bring clarity to what’s next.
If your organization is navigating growth, transition, or complexity — and you want the story you’re telling to hold up in practice — we’d welcome a conversation.
Get in touch
Get in touch